The Research Behind Skrub
Academic studies and industry research prove that fake negative reviews cost businesses real money. Here's what the data says.
Revenue Lost to Fake Negative Reviews
Research from Harvard Business School found that businesses with fake negative reviews lose up to 25% of their revenue compared to competitors with clean review profiles.
Source: Management Science (Luca & Zervas) →Of Consumers Avoid Businesses After Negative Reviews
The vast majority of potential customers will choose a competitor after reading even one negative review about your business.
Source: BrightLocal Consumer Survey →More Effective: Fake Negatives vs. Fake Positives
Competitors know this: posting fake negative reviews about you is 40% more effective at stealing customers than posting fake positives about themselves.
Source: Journal of Business Research →More Revenue Per Star on Review Platforms
Every star in your rating directly impacts your bottom line. Remove the fake negatives and watch your revenue grow.
Source: Harvard Business School →Key Finding: Competitors Attack When They Open Nearby
"When a new competitor opens nearby, existing businesses receive significantly more fake 1-star reviews."
— Luca & Zervas, Harvard Business School / Management ScienceReady to Protect Your Business?
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